[NEWS] YG Entertainment plan for Big Bang mini album promotion (110119)

The details of the plan are listed below:

1) 2 Roving Buses - Feb. 18 - March 16

2) Exterior Bus Ads (40 buses) - Feb.17 - March 17


3) Offline promos/Paid advertisements
-Album stores will have album banners on Feb. 25 - date of offline release
-Wall ads in album stores

4) Subway Ads in Line 2,4 of Sadang Station - Feb 21 to March 21



5) Theater Ads:

- CGV Theatre screen ads
- CGV Theatre lobby posters/PDP
-CGV Theatre ads via DLA system (Yongsan, Myeoung-dong, Wangsimni)



6) Sponsors/Advertising partners:

CJ Foodville - Tous Le Jours (bakery)
- Spot promos (Feb. 24 - Mar. 31)
- Target: 1,350 branches nationwide
- Advertised in Tous les Jours website, EDM (electronic direct marketing), POP (point of purchase), etc.

CJ Foodville - Cold Stone (Ice Cream)

- Spot promos (Feb. 24 - Mar. 31)
- Target: 70 branches nationwide
- Advertised in Cold Stone website, EDM (electronic direct marketing), POP (point of purchase), etc.

GS25 (chain of convenience stores)
- Spot promos (Mar. 2 - Mar. 31)
- poster/brochures of Big Bang’s 4th mini album
- Target: all branches nationwide
- GSTV exposure

GS Caltex (oil refinery/gas station)- Crossroads stations - large banners (Mar. 7 - Mar. 13)
- GS Caltex website promo www.kixx.com.kr (membership of 600,000 people)
- GS Group website promo www.GSnPOINT.com (membership of 10,000,000 people)
- GS Group & GS Caltex membership cards (36 mil members)

Source: YGE Life
Translated by: no1chronoptimist@soompi

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