Popular idol girl group T-ara has been chosen as the exclusive models for the popular MP3 brand iRiver on the 18th.
T-ara will release teaser ads, auction star events, and fans signings as the new face of iRiver and through various activities will meet with the consumers.
Because of T-ara's lively and colorful personalities and because they're loved with a variety of different ages, iRiver sensed T-ara will be able to strengthen the brand image and then receive and effect of favorable brand impressions.
The Director of Sales and Marketing for iRiver Korea said, "T-ara's stylish/sophisticated appeal goes good with iRiver's image and is why they were chosen as models. The T-ara members will each utilize their colorful personalities to reach the consumers through a variety of different activities."
Meanwhile, T-ara is busy preparing for their Japan promotions and Qri and Eunjung have been cast in the KBS1 drama, "Geunchogo, The King of Baekje".
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Source: Nate / Nate
Translated by: Nathaniel @ Diadem
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