Actor Lee Seung Gi has been renewed as a representative for Zipel for a third year.
On the 4th, Samsung Electronics said, “Lee Seung Gi was selected as a representative for the Zipel kimchi fridge.”
Lee Seung Gi has been working as a representative since 2009 when he renewed the contract for a 3rd time. Lee Seung Gi broke the female representative stereotype regarding kitchen electronics—proving that a man can be an equally influential representative.
The company said, “Lee Seung Gi captures our main consumer’s hearts, especially women in their 20s to 40s. He’s been a driving force for Zipel’s majority market share for 3 years in a row. Lee Seung Gi has done a wonderful job as a representative.”
Souce: Sports Chosun from Nate
Translated by dkrogers@KOREA.COM
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