Multi-talented idol IU recently became the new endorsement model for the French heritage sports brand “Le Coq Sportif”. IU proved to be a top fashionista as she was encouraged to be creative and put together her own ensembles.
IU, who usually wears simple and comfortable outfits, sported a fun and bright ‘school-look’ clothing that went with the ‘Le Le Le Begins’ theme of the shoot that celebrated the beginning of a new semester.
Check out the video below:
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