Singer Lee Hyori and her dog was chosen to be the new model’s for sports brand Puma. A representative of the brand said on the 20th of Marhch, “We have chosen Lee Hyori to be our model and campaign representative for this year 2012”.
This is a unique collaboration as Lee Hyori will not only model for the brand but also be the representative for the campaign. Lee Hyori can be seen wearing baseball shoes, pants, jacket and shirt with her dog. Puma Korea said, “Lee Hyori has a healthy image and also a bright personality, we find her the perfect model for the brand and for our campaign. We will be having various CF’s and variety of activities for our social campaign. Her being an animal lover, it was a perfect match to be the model of our brand.”
Source http://tvreport.co.kr/cindex.php?c=news&m=newsview&idx=208299
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