The First and Largest Ever K-POP Concert "K-POP Girls in Love & Boys in Power LIVE in HK 2011" will be Held on August 23 & 24 at Asia World-Arena!

KARA, f(x), miss A and Sistar to Kick off by Showing the Hottest and Sweetest Charm at “K-POP Girls in Love LIVE in HK 2011” on August 23

2AM, CNLBUE, FTISLAND and ZE:A to Storm the Stage at

“K-POP Boys in Power LIVE in HK 2011” on August 24

Eight Top K-POP Bands Gather at Hong Kong to Give Their Very Best Performance!

ZE:A's Kwanghee and Dongjun will be Event MCs to Provide Audience a

Total K-POP Experience!

Tickets Available for Sale from 10 AM (HK Time) on August 1

at Hong Kong Ticketing (Online Booking: www.hkticketing.com;

Purchase Hotline: 31 288 288) or Tom Lee Music Stores

(July 28, 2011, Hong Kong) Eight heavyweight boy and girl bands will gather at Hong Kong for the very first time to hold “K-POP Girls in Love LIVE in HK 2011” and “K-POP Boys in Power LIVE in HK 2011” concerts at AsiaWorld-Arena, at 8 PM on August 23 and 24 (Tuesday & Wednesday), 2011, respectively. The 8 most sought-after bands in Korea and many other Asia countries or even worldwide, including KARA, f(x), miss A, Sistar, 2AM, CNLBUE, FTISLAND and ZE:A, will give their very best performance to audience in Hong Kong, China and Asia regions.

Tickets are available for sale from 10 AM (HK Time) on August 1, 2011 (Monday). The largest Hallyu wave will sweep through Hong Kong in this unprecedented event by having 8 heavyweight bands joining hands to perform in Hong Kong! Every band will perform their hit songs in “K-POP Girls in Love LIVE in HK 2011" and "K-POP Boys in Power LIVE in HK 2011”, and bring an absolutely total K-POP experience to Hong Kong by extending the magnificent aura of Korea top-notched concert with a tailor-made program for Hong Kong audiences!

Girl bands, including KARA, f(x), miss A and Sistar, who are famous for flawless appearance, perfect singing voices and hot dances, will take the lead in “K-POP Girls in Love LIVE in HK 2011” on August 23 (Tuesday). They will each be singing many of their hit songs accompanied with hottest and sexiest dancing performance. That night, they will be melting the hearts of all the audience with their sweetest, cutest and sexiest charms! Boy bands 2AM, CNLBUE, FTISLAND and ZE:A will make their appearances in “K-POP Boys in Power LIVE in HK 2011” on August 24 (Wednesday). They will definitely rock the stage with their most powerful voices and chic dances! The venue’s standing zones will offer audience a unique chance to get close to their favourite band members and to truly indulge in the rocking beats. Standing zones tickets are limited, so don’t miss out!

The four girl bands invited are currently the most sought-after girl bands in Asia. KARA’s 5 cute members Gyuri, Seungyeon, Nicole, Hara and Jiyoung, are beloved idols of fans throughout Asia. They are one of the top 5 girl bands in Korea and also the most popular Korean girl band in Japan. They have gained overwhelming support in Japan. All their previous singles “Mister”, “Jumping”, “Jet Coaster Love”, “Go Go Summer!” and album “Girls Talk” ranked top 5 in the Oricon Chart, with “Girls Talk” sold over 300,000 copies! With the charming faces of its members Luna, Sulli, Krystal, Amber and Victoria, f(x) has become an icon of girl bands in the new era. They released their first album “Pinocchio” in April 2011, its title song “Danger” achieved “Triple Crown” by topping music charts for 3 consecutive weeks. The four members of miss A, including Fei, Jia, Min and Suzy, are famed for their dance moves. They were awarded for several best rookie awards and best dance song awards. Recently miss A released their new album “Good Bye Baby”, which swept all music charts at the first day of its release! Sistar debuted for merely a year, the outstanding vocal and dancing skills of the four members including Hyolin, Bora, So You & Da Som, enable them to impress the fans with their distinctive charm. They became more mature after the releases of few singles, including “Push Push”, “Shady Girls” and “How Dare You”, and will captivate every fan with their hit songs and hot dances!

“K-POP Girls in Love LIVE in HK 2011" truly offers the first and rare chance to see the fabulous stage performance of these hot girl bands in Hong Kong!

All the boy bands are recognized for their plethora of talents, and combined with their superb musical achievements, they have melted the hearts of K-POP fans all over the world. 2AM, having a total of four members, including Jo Kwon, Changmin, Seulong and Jinwoon, became the best rookie and captured several best rookie awards when they debuted in 2008. In 2010, they became more mature and released several songs which became an instant hit. Among which, single “Can't Let You Go Even I Die” received numerous best singles awards, and also made 2AM the Top 10 Artists and Band of the Year. CNLBUE staged over 100 mini concerts since 2009 as an indie band. They then officially debuted in 2010 and received numerous best rookie awards. The music talent of the four members including Jong Yung Hwa, Lee Jong Hyun, Kang Min Hyuk and Lee Jung Shin, have attracted fans from different countries in Asia, including Singapore, Thailand, Taiwan and Japan etc. FTISLAND is dubbed as the most handsome band in Korea with 5 members namely Choi Jong Hoon, Lee Hong Ki, Lee Jae Jin, Song Seung Hyun and Choi Min Hwan. In addition to their appealing outlook, they possess stunning music talents and have received numerous music awards. Their energetic approach to their music enables them to become one of the most popular bands in Asia. ZE:A, which has 9 energetic members namely Dongjun, Junyoung, Kwanghee, Kevin, Hyungshik, Minwoo, Siwan, Heechul and Taeheon, is the hottest emerging band at the moment. They have garnered much attention since their debut a year ago and every member actively engage in different variety shows, TV dramas, movies and musicals.

In order to provide every audience a total K-POP experience in Hong Kong, Kwanghee and Dongjun, the 2 members from ZE:A, will be the MCs of the two-night concert. Kwanghee has been participating in several popular variety shows including “Strong Heart” and “Star King”. He was named the “Best Variety Idol” in 2011 and was dubbed as “the treasures of the entertainment in 2010”, accrediting to his blunt truthfulness and mind blowing actions. Dongjun is well known for his comprehensive variety talents. He participated in TV drama “Crossing Yeongdo Bridge” and musical “Aladdin”, which received commendable comments. They will definitely push the atmosphere of the concerts to its peak in these two nights!

For two nights in a row, fans in Hong Kong can enjoy the exhilarating performance of these bands. The opportunity to take part in this K-POP live party is absolutely rare. Don't miss this unique opportunity!

Ticket prices are HK$1,480 (standing zone or numbered seats), HK$1,080 (all seats are numbered) and HK$680 (all seats are numbered). Tickets are available for sale at Hong Kong Ticketing (online booking: www.hkticketing.com; purchase hotline: 31 288 288) or Tom Lee Music Stores.

With a view to letting K-POP lovers to fully enjoy the event, we will be offering 500 sets of limited ticket packages priced at HK$2,800 each. Each package includes a ticket valued at $1,480 for the “K-POP Girls in Love LIVE in HK 2011” and a ticket of the same value for the “K-POP Boys in Power LIVE in HK 2011" concert. The promotional offer is only available for purchase on or before August 12 (Friday) on first come first serve basis.

SOGO is the title sponsor of the event. The event is also sponsored by Grand Waldo Entertainment Complex and Hong Kong SkyCity Marriott Hotel. The event is fully supported by Milan Station, Langham Place, Korea Tourism Organization, AsiaWorld-Arena, Hong Kong Ticketing and Hong Kong Marketing. ELF ASIA is the organizer for “K-POP Girls in Love and Boys in Power LIVE in HK 2011”. Music Plus Entertainment and Crowning Talents Entertainment are the co-organizers of the event.