Showing posts with label etude. Show all posts


SHINee will be releasing their new fragrances this coming May!

Popular cosmetic brand Etude House recently presented its newest fragrance ‘Minime Be My Princess’ in collaboration with SHINee who have reportedly participated in the design and production concept.

‘Minime Be My Princess’ features five fragrances including Onew’s ‘Miss Jealous’, Minho’s ‘Miss Bloom’, Taemin’s ‘Miss Sunshine’, Jonghyun’s ‘Miss Holic’ and Key’s ‘Miss Bling’.

The five members of SHINee also attended the launch event of Etude House’s new fragrance at the Signature Tower in Seoul on April 15th. Check out the photos below:













Etude reveals its new endorsers. F(x) members Krystal and Sulli will be joining SHINee as the new faces of cosmetic brand 'Etude" which was endorsed by 2NE1's Dara for the past two years.

Through a video, SHInee introduces the two girls.


For Dara fans, don't worry. Lee Hyosup, the AP marketing and sales promotions manager who worked with Dara revealed that Dara will endorse another beauty brand.

Credits: JennyKwun@YT; ohdara
Written by KYUriShana@dkpopnews.net



On the 10th, Amore Pacific, the operator of global make-up brand, Etude House, announced that they have won Excellence awards in three categories of the “9th Web Award Korea” namely Mobile Marketing, Product Promotions, and Global Services.

Hosted by the Korea Internet Professionals Association, the “Web Award Korea” is composed of a committee of experts who choose the best web sites annually.

Etude House’s Lash Pump 3-Step Volume-Cara, “Doll Doll Cara campaign” movile micro site was awarded the first place for Movile Marketing and Product Promotions categories. The PC-based and mobile micro-sites featured “doll eyelashes” advertising main model, Sandara Park (2NE1) and group SHINee, appearing as puppets. Through various quiz events, consumers could directly send in their evaluations of the product, various other site features point out the excellent attributes of the product as well.

Etude House’s global site also features links to their other websites that costumers all over the world could access, such as websites in countries like Japan, Hong Kong, Singapore, Taiwan, and Philippines. Information can easily be accessed through the sites.

An official from Etude House said, “Since 2009, customers have been showing their love for Etude House, that’s why we have succeeded in the web awards for four years in a row,” he said, “We would be looking for more ways for costumers to enjoy web-based marketing events in the future,” he finished.


Source: Asia Today via Nate
Translated by: BlackjackBelle@OhDara/ SlaveTranslator@WeLoveDara


Following the successful ‘Pink Play Concert’, Korean make-up brand Etude House is preparing more surprises with the brand’s endorsement models 2NE1’s Sandara and SHINee.

Recently, Etude House released behind-the-scenes video of SHINee members and Sandara dubbing for their upcoming CF. Created for Etude’s “Lash Perm 3-Step Volumecara”, the new CF revolves around the look of doll eyelashes.

Check out the clip below!


Korean make-up brand, Etude House, will be hosting another round of ‘Pink Play Concert’. Giving chance to overseas fans, the concert will be streamed live on Youtube.

On August 6th, Etude House posted on its official Youtube page, “2 more days till 2012 PINK PLAY Concert!! ♪♬ Don’t worry if you can’t come~ You can watch 2012 PINK PLAY Concert LIVE on YouTube! There will be a fun events during the concert!!♥‿♥”.

Etude House will be streaming its ‘Pink Play Concert’ live on YouTube on August 8th at 7PM KST. The concert will feature performances from brand’s models 2NE1 and SHINee alongside TOXIC, Ulala Session, Ailee and TEEN TOP.


The Hallyu wave craze has been spreading into the international market, making people all over the world interested in K-Food and K-Goods. Because of this, brands are enjoying the benefits both in the local market and international markets.

An Etude House representative said, “Boys Over Flowers actor, Lee Minho, became really popular because of the drama, and after him, we have Sandara Park as the endorsement model, it’s good for the company because they are from the hallyu wave,” he continued, “In fact, in the Philippines, Etude has recorded the highest growth rate compared to any other local cosmetic brand that were launched there,” he revealed.


Source: Nate
Translated by: BlackjackBelle@OhDara/ SlaveTranslator@WeLoveDara

1:30 PM
The concert would be held at the Olympic Hall (where YG Family con was held last year), and would also feature INFINITE, Busker Busker, and other artists, aside from SHINee and 2NE1.



Japanese fans can join in and they can get the chance to watch the concert when they buy 5000 yen worth of Etude Products, it will serve as their entry to the raffle to see the concert. ^^

Credits:
Source: EtudeJapan Twitter
Rough Translations and Re-uploaded by: BlackjackBelle and Nao@OhDara/ SlaveTranslator@WeLoveDara

3:42 AM


 The champion in mixed double table tennis of Etude Coool skin world championship came up!

Min-ho, SHINee, and Sandara won the last gold in mixed double table tennis finals of the Coool skin world championsip!

It will be shown the crucial moment that Etude Sun BB team knocked their competitors down!

Take a look at Sandara & Min-ho’s winning speech!

Win against oily, hot, heavy summer skin!

National Team Player, Etude SUN BB plays for coool skin!

Please give Etude Sun BB team a message of encouragement!
Wannabe Sweet? Play Etude!







Credits: 


After its unique ‘Kiss Note’ story, cosmetic brand Etude House has returned with another CF series. This time, Etude released the ‘COOOL Skin World Championships’ in promotion of their new ‘Trip Crown Precious Mineral SUN BB’ featuring the brand’s models 2NE1’s Dara and SHINee.

Following the Day 1 and Day 2 of the championships, where Dara took part in a 110 Hurdle and SHINee played soccer, Etude released the Day 3 of the series. In the new CF, both Sandara and Minho are teammates playing ping pong against the Romanian team.

Check out the CF below!



This is where the Dara-speaking-in-Chinese video was from.  It’s Dara’s first time being interviewed by Taiwanese media. VJ Ken looked so eager in interviewing Dara. They talked about the CF, working with SHINee, Dara’s dating experience and more. 

Check out the interview with the translation below.




VJ: This is the first time to have an interview with 2ne1′s member.Let’s welcome DARA^ ^AnneyongHaSaeYo~Let’s invite her to say hello to our audience in front of the TV~
Dara:(CHINESE)Hello~I’m Dara!AnneyongHaSaeYo~PangGaSiMiDa(Hello~Nice to meet you)
VJ:Nice to meet you too~That’s really exiciting!Actually,we played 2NE1′s songs many times in our programme,It’s always my wish to have an interview with 2ne1. Is this the first time to accpet the interview from Taiwanese Media?
Dara:Yes,It’s my first time to do such an interview with Taiwanese Media^ ^Thank for inviting and coming, Feel really great to meet you~
VJ:Do you know there are lots of Blackjacks in Taiwan?
Dara:Actually I don’t know clearly..Cuz I haven’t been there..Really have no idea..Many?
VJ:SO..Hope there’s a chance to visit Taiwan soon.!We watched CFs during internet this time, WOW!Dara is super cute in the CF drama.We can understand the feeling of this CF drama,will you be shy when you see the script? Any embarrassed feeling cuz you will have a corporation with SHINEE?We know that there’re some kiss scene..^ ^
Dara:First,I’m really shy,cuz it’s my first time to meet SHINEE actually.and I didn’t have too much experience of love.So it’s embarrassed thing for me to have a kiss scene.Furthermore,There’re 4 time kissing!Really embarrassed!But anyway it’s a nice experience for me.
Background:Let’s have a look the scenes what made Dara embarrassed~the close skinships with SHINEE~…..(KISS NOTE CUT)
WOW SHY SHY SHY!After watching this,have everybody the same feeling with me that really blush and shy?!

VJ:These CF dramas are really popular on the internet,Can you share your feeling with us when you know the popularity of this CF?
Dara:Before anything I’m really happy and glad to know this info. I really wanna buy this product to have a try after watching the CF,it’s a fantastic advertisement^ ^In additional,the CFs are very romantic and dreamlike,very cute and sweet~I think that’s the reason why so many people love them.
VJ:I think it’s very difficult to flim this CF,so, any NG of you guys?
Dara:Nothing,just embarrassed..some feeling like dare not to close to each other..But anyway we finished filming with a serious attitude^^.
VJ:so any expection about love in the real life?
Dara:Comparing with dating, I want to focus on my work more..
VJ:yes,cuz you’re really outstanding in your work area. We can see the background of upcoming CF just now,it’s an athletic field,it’s related to sports. so Do you like any sport in you daily life?
Dara:Yep I usually have sports as my habit,I’m speedy but too weak in the physical strength and power.It’s a long time since last time I’ve been to such a big athletic field.I’m in a such good mood.
VJ:Any favourite sport?
Dara:I like bicycle riding.
VJ:When we see this CF and any CF before,we really have thoughts that Dara really has natural beauty.So any prefered style and making-up skill in your daily life?
Dara:Just similar to CF’s role,but really different with which side I’m showing to others when I standing on the stage.I usually do a light makeup.like only some BB cream,it should be indistinct,looks like no make-up but actually some light make-up.so put some BB cream,to make yourself looks much cute,put a little bit pink blusher.In addtional,to have a peart looking,pink lipstick is necessary,and lip gloss.Then when boys saw you they will have such reation”wow you’re beautiful even without make up”.
VJ:So in private,dara was very similar to today’s outfit,like pink feeling~
Dara:Yes that’s right.
VJ:We can call her PINK DARA then….Actually during the TV programmes before,BIGBANG had mentioned that there’re many guys love dara.So in personal,what’s your ideal type for real?
Dara:I usually talking about this. I like the guy who’s Cute,Tough and younger than me…Eh~Let’s stop here*^_^*
VJ:It’s too young to have so many imaginations of love and dating. Of course we hope that Dara and 2ne1 will have a chance to come to Taiwan.Cuz there’re really huge amount of fans that are waiting for you!
Dara:Yep!
VJ:There’s a famous food in Taiwan, called Pinapple cake.Really delicious.
Dara:Thank you
VJ:So we will send this to Dara as a present. So anything you want to talk to your fans in Taiwan?
Dara:Hello my fans in Taiwan,this’s the first time I’m greeting to you,really want to meet you. Hope you can invite us soon and we will keep our hard working this year,please pay more attention and looking forward to our works.Wish to see you as soon as possible.
VJ:It’s really glad to meet dara,so let’s all wish next time we will meet up in Taiwan. Thank you~
Dara:Thank you~~~

Source: jinpri0821@Youtube
Translated by: Pinky@SandaraBaiduBar


Following its unique ‘Kiss Note’ story, cosmetic brand Etude House has returned with another CF series. This time, Etude released the ‘COOOL Skin World Championships’ in promotion of their new ‘Trip Crown Precious Mineral SUN BB’ featuring the brand’s models 2NE1’s Dara and SHINee.

Etude has released Day 1 and Day 2 of the Championships, where Dara takes part in a ’110M Hurdle’, and the SHINee boys play a game of soccer. Check out the CF below.



12:45 PM

ETUDE Korea trhough th3eir official Facebook account updated information about Dara and SHINee's Cool Skin World Championship.

[PearlShiningSunBB] Ah ah~ You are now watching the preview of Etude's 'SNS Variety Sports Report ' through 'SNS Tabloid Magazine'
^0^
Sandara & Shinee will be playing in the Cool Skin World Championship ! zz-num-14.gif Today is the founding of the cute Baseball Team?! the slick, hot, and heavy summer skin goes all kill~ Korean representatives' COOL skin *(``*) since it's smooth, it's 1 win, since it's fresh its 2 wins, since it's light its 3 wins~<3 May 7th!! Sandara & Shinee's Cool Skin World Championship! If you miss it no no no o(^^o) (o^^)o +) Today's 2nd cut will be shown in two hours \(^0^*)/


Source: Etude@facebook
Translated by: Hyunna(2NE1luvr)@YGLadies.com


2NE1's Sandara Park and SHINee members have been selected to be the new endorsement model for cosmetic brand Etude House. Etude recently released its unique "Kiss Note" story which features four episodes of Dara's love adventure with her magical notebook.

On March 15th, Etude unveiled the making-of video that showcases the behind-the-scene footage, NG cuts and fun shooting of the "Kiss Note" series. Check out the video below!



15 seconds is too short a time for a product to make an impact in the minds of a consumer, thus leaving an impression is not an easy task. Selecting the best brand models is the key to achieving this, particularly for cosmetic brands. Establishing a model that is perfect for a brand is a great help in establishing a brand image.
SK II “Im Su Jeong,” Biotherm “Gong Hyo Jin,” Benefit “Eugene” are just a few of the many models that were chosen to represent domestic cosmetic brands. Their charms helped introduce various products and making an impact on sales.
Beauty companies put a lot in store in star image, like concentrating on building a brand image through marketing. Two rival roadshop brands’ image models, Etude House’s 2NE1 member “Sandara Park,” and Innisfree’s SNSD member “Yoona” are generating a great interest among consumers.
Girl group 2NE1 member, Sandara Park‘s charisma during performances, and her fun and bubbly personality, was deemed to be a perfect match to Etude House’s image. In particular, Etude House‘s products endorsed by Sandara Park, is eliciting the most favorable responses from consumers aged 18-24, showing a success in their fun-filled campaigns.
A lot of consumers have already associated Etude House with their brand models who have cute and youthful imaged, but they determined that they are attracted toSandara Park‘s bright, bubbly, and fun personality, which is unique among the other image models, who are also endorsing roadshop cosmetic brands.
In addition, products endorsed by the brand model, were all directly advertised through social network updates and cable television interviews, resulting to more popularity from consumers and online bloggers, making most products come up to different Best Item lists.
As Etude House’s main brand advertising model, Sandara Park, gets to show a fresh, youthful and feminine side, which she doesn’t show on stage as a performer, featuring a different charm and atmosphere that draws not only consumers, but the general public as well.
As an idol singer, Sandara Park shows off an explosive charisma with her fresh and unique looks, but through Etude House’s recently released line of skin care products, she shows off another side of her charms. Called the “Skin Malgem Gymnastics,” which had a music video-like production, Sandara Park with her clear skin and endorsing a product to achieve the effect, showed off an image that appealed greatly to consumers. In the CM, she teaches an easy-to-follow dance that is also useful in applying the product to one’s face. When the YouTube video was made available to the public, it received a lot of attention and an explosive reaction.
Yoona, Pure Image Suited For A Clean, Natural Concept
Girl group SNSD member, Yoona, was determined to be suited best to a pure, clean, and clear image, which is suitable to the line of products she endorses through Innisfree. But while Sandara Park’s make-up personality, with her fresh and young image, can endorse a variety of products with different concepts, consumers feel that Yoona is too limited as a brand model and endorses products that complement her pure image.

Source: Brand Biz
Translated by: BlackjackBelle@OhDara/ SlaveTranslator@WeLoveDara
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