Hallyu stars will be gathering to shine among real jewels at the 2011 Asia Jewelry Awards, in its third run this year, to be held on December 6 in Seoul.
A rep for Mucha, the host of the event, said, “The 2011 Jewelry Awards will take place as a charity event and a celebration of its successful launch in China. Interest is peaking as many hallyu stars such as Lee Jae Hwang, Jang Keun Suk, Kim Junsu (JYJ), T-ara, MBLAQ, Hwang Jeong Eum and No Min Woo will be present.”
The event will have a theme of ‘Shining Love, Sharing Love’, and will showcase three jewelry shows each with different concepts. The first will be ‘Mucha’s Korean Jewelry’, the second, ‘Kiss by Mucha Jewelry Show’ and lastly, ‘Mucha’s Tiara Show’. Jewelry designed by Mucha’s designer Kim Jung Ju, and which appeared in the dramas Lie to Me, Winter Sonata, Celebrity’s Sweetheart, You’re Beautiful, Protect the Boss, My Girlsfriend is a Gumiho, My Princess, the animation Winter Sonata and the musical Tears of Heaven, will be displayed at the show.
JYJ member Kim Junsu and T-ara will give benefit performances, and many celebrities including Jang Keun Suk will be holding celebrity auctions. Profits will be donated to Unicef through Auction.
A rep for Mucha said, “The show aims to bring together many companies and show a ‘Noblesse Oblige’ type of mindset by lending warm helping hands to people in need. Through the jewelry performances containing the soul of Mucha, we hope that the perfection of Korean jewelry designs and the greatness of Korean will become known to the world and help the development of Korea’s cultural arts.”
Photo credit: Mucha Jewelry
Source: enewsworld.com
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