Electronics maker Casio has appointed Korea’s female idol group, Girls’ Generation, as the image character for the wrist watch, “Baby G”, in the Asia market for a limited time. There are also plans to sell a limited Girls’ Generation model before the year ends. By appointing Asia’s top idol group, the aim is to boost up the value of the brand.
Girls’ Generation will be the image character in eleven Asian countries, including China, Korea, Indonesia, and many others. However, this excludes Japan. The plan is to have a 50% increase in sales for 2013 compared with 2011.
The promotion plans to advertise on the website, store fronts, newspapers, and magazines. The length of contract is planned for one year, starting in mid July.
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