Cosmetic brand Nature Republic will be represented by the Hallyu singer trio from TVXQ (Hero Jaejoong, Xiah Junsu & Micky Yoochun) and the one year exclusive model contract signing was revealed on 13 September.
Started in March last year, Nature Republic has been expanding their businesses aggressively, and with the TVXQ, who has great influence from Japan to the rest of Asia fronting, they will be going in a different direction of marketing activities with Korea and Hallyu customers as the target audience.
Nature Republic has been a serious competitor in the cosmetic industry, and has started on a strategy which places more emphasis on the tourists and foreign market, using the TVXQ trio. With this, they join Rain(Bi) who has been the main brand representative from the start, and have become the face of Nature Republic.
Following the recent record announcement in Japan, it was made known that the three, who have been expanding into the realm of dramas and musicals, have started on the studio photo shoot as the brand’s cosmetic product model.
Nature Republic is scheduled to launch their new marketing activities featuring Rain and the TVXQ trio as early as this month, at important locations which their products are available at, that have large Hallyu tourist presence.
Source: [BNT News]
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