On July 20th, actor Lee Minho and SNSD’s YoonA were announced as outdoor brand, Eider’s new models.
Following Jang Hyuk and Chun JungMyung’s ‘Eider Friends’ activities during the fall season, Lee MinHo and YoonA, as Eider’s models, will be meeting the customers through appearances on TV as well as publishing media.
Eider’s Brand Marketing Team Leader, Jung YongJae said, “Eider which gained huge popularity through Jang Hyuk and Chun JungMyung last season, selected the two stars with refined and trendy styles as models in order to attract young customers in their 20s and 30s. Lee MinHo and YoonA, the top stars who are icons of the young people, possess the stylish fashionista charms and they will be able to express Eider’s young and refined styles very well”.
Meanwhile, Lee MinHo and YoonA are scheduled to leave for Australia in August for the new 2011 F/W season advertisement campaign shooting session which will kick off at the end of July.
Credit: mt.co.kr
Translated by www.fanwonder.com
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