Idol group Big Bang has been recently chosen as the new faces for the global and popular outdoors brand, “The North Face”.
According to YG Entertainment, Big Bang were chosen as the new models by ‘The North Face’ since the second half of this year. Rather than typical outdoor style, Big Bang will represent a more trendy outdoors style for the North Face.
An official from the north face marketing team said, “As a group led by an innovative culture, Big Bang have always been a group with a passion to constantly explore, thus The North Face decided they were a right fit. With this new project, it’s expected that the feeling of the outfoors will be illuminated through a new style.“
Last July Big Bang were in the process of shooting the TV campaign “Never Stop Exploring” in New Zealand. The video holds contents of the Big Bang members experimenting the ‘real outdoors’ with “The North Face” products and at the same time challenging the limits.
Meanwhile, Big Bang’s images and videos in New Zealand for “The North Face” will be released in mid-August to the public.
Source: nate + mydaily + bestiz | Translated: alee@ibigbang
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