SM Entertainment, the agency that houses to top artists like TVXQ, Super Junior and Girls' Generation, will launch a travel and tourism business.
On February 27, SM Entertainment announced, "We decided to take over 'Happy Hawaii', travel agency that specialize in Hawaii, under the name of 'SM Town Travel'. We will launch new business that regards travel and tourism."
"SM Town Travel will combine SM Entertainment’s renowned brand with the global popularity of K-pop and Hallyu in order to invent various travel packages. It will also strive to become a cultural exchange business through education and culture exchange," the agency added.
President of SM Town Travel Kang Jung Hyun stated, "SM Town Travel will provide customers unique services which are combined with entertainment, travel, and tourism. We will also combine global entertainment and lifestyle with entertainment business to create the maximum synergy effect with SM Entertainment."
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