4minute has formally ended promotions for “VOLUME UP" on last week’s on SBS ‘Inkigayo’.
4minute came back after a year with their album, releasing on April 9. The group that is currently in their 4th year and are focusing on solidifying their place. This time, their comeback was challenged by rival group Sistar, who came the same week 4minute did. But 4minute utilized their sexiness to differentiate themselves from Sistar, showing off strong charisma and planting the image in the minds of the public that, "This is 4minute."
And before one knew it, the group reappeared on stage with these promotions, transforming into a senior group full of abundance and showing a strong stage performance.
However, there naturally remains some dissatisfaction. The girls were safely able to snag the top spot on various online music download sites, but results on music programs were not quite as good. Though they won on Mnet’s ‘M! Countdown’ and MBC Music’s ‘Show Champion’, they weren’t able to savior victory on any other show. This aroused some questions in the general public.
Cube Entertainment representative said, “More than the popularity of this one particular album, we are focused on positioning the girls for the future. We’re looking at long-term plans.” He continued, “We want to focus on doing things only 4minute can do, showing a powerful stage performance and good singing, and strengthening the colors of 4minute.”
4minute will continue on doing individual dramas, entertainment shows, song compositions and overseas activities.
Source: NATE
Translating + Editing + Reporting: kkwonsso. @ 4-minute.com
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