Singer Son Dam-bi is doing her part to give back to third world countries. More specifically, the children of third world countries.
The dance queen is currently the face for the premium sports brand, Descente Korea. She's teaming up with Descente to provide shoes to children who can't afford them. The company Descente is offering a discount on brand new shoes at their retail locations, as long as you donate a pair of your used shoes. Not only will all of the old shoes be sent to third world countries, the profits from the sales of the new shoes will be collected for charity donation as well.?
Making this campaign all the more meaningful, Son Dam-bi was the one to have started it. The singer expressed that shoes are incredibly important for these children who often live in remote or mountainous areas. Also, because these children often have to walk great distances to get to school, living without shoes can present great difficulties. She added that she was happy that she could be a part of such a great cause. She emphasized that one pair of shoes could make a world of a difference for these children who can only dream of such a luxury. She encouraged people to get involved and donate their shoes.
The shoes drive will continue until September 19th.
Source: http://english.kbs.co.kr/
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