“Are you in great pain? Silly. Why are you enduring it? Please do not be sick. Just believe in me.” These are the strong words that a girl would want to hear from her boyfriend when sick.
The Penzal Q painkiller ad which is popular among many young people shows the image of JYJ members Kim Jaejoong, Park Yoochun, and Kim Junsu as concerned boyfriends nursing their girlfriend.
The ad, which aired one month ago, shows Kim Jaejoong, Park Yoochun, and Kim Junsu approaching a woman lying on a bed and whispering “just believe in me” as a comfort to her. The emphasis was put on the effects of the painkillers to eliminate sickness and the advertisings were aired directly on television in a format that resembled a music video. In a phone conversation Ihad with a representative from the company, he stated “We did not care to show the image of a brilliant man, but rather one that was good and warm. We tried to find models whose appearance would be trusted by the audience”.
Normally middle-aged artists appear in ads for painkillers. It is unusual for an idol to appear, which shows a new change in the market. A PR representative from Penzal Q’s manufacturer, Chong Kun Dang, said that they were focusing on the demographic from which they want to draw more revenue. He stated “This product can be used by young women who have pains from cramps as well as older children that might be introduced to our products because of the investments we put in advertising” as well as saying that they chose an idol like JYJ in order to “also help young people find the benefits of our product”
(parts not concerning JYJ omitted)
Source: hani.co.krTranslation credit: DoctorJaee of JYJ3
Post a Comment