The rise of the 6 member male idol group BEAST is surprising.
Releasing the 3rd album ‘Mastermind’ on the 28th of September, BEAST (Yoon Doojoon, Yang Yoseob, Jang Hyunseung, Lee Kikwang, Yong Junhyung, Son Dongwoon) had beaten 2NE1 with the title song ‘SOOM’ on the 8th at KBS 2TV ‘Music Bank’. After the debut in October of last year, in a year, they have got up to number one in the charts of a main network music show.
Since debut, BEAST has been considered as a group of a ‘ripen rice cake leaf’, causing attention. All six members have been rumored for surprising skill in singing and performance and even their set characters have attracted others.
Due to this, the attention towards BEAST is different. Knocking down all the male idol groups in Korea who have been noticed as the center beams during important times, the anticipation towards them have rose.
In the midst of Dong Bang Shin Ki members separated due to economic problems and SS501, who have once been at the top with Dong Bang Shin Ki, split due to their contract ending with their company, it is hard to want anything more from the music industry.
Big Bang, who had caused a syndrome in Korea, had been gone from Korea for 2 year due to Japan activities and 2PM, the group who was the rising star, have faced exhaustion with the leave of Jaebeom. Not meeting up with the standards of a male idol group, the weakness is displayed again.
In between all of this, the BEAST group tends to grab one’s attention. The strong point goes to BEAST with the fact that they have improved so much under the year since their debut unlike the top idol groups today.
It also becomes BEAST’s advantage that BEAST hasn’t received the extra push from any of the big management groups. Much like how the variety programs are a step for rookies, BEAST took the steps one by one. This just displays that they took the steps faster and makes a big comparison with groups which jumped their way up.
Also, since BEAST is composed of members that failed in the debuting process, it is hard to compare their ‘passion’ with any other groups.
BEAST has also gained big points by bringing a different image to the public, an image that can’t be found in SM, YG, JYP, which are the big three managements in Korea.
Cube Entertainment, BEAST’s management, has been independently launched by Hong Seungsung who had been a representative in JYP Entertainment. There he had learned different know-how styles and let out BEAST in ways that was even hard to represent in JYP.
It is still unsure how BEAST will play a role in the girl group market. However, from all the male groups that have been created during that time, they are showing the most activity and their fandom continues to grow exponentially in size. Their popularity in the public continues to grow by day. The music industry’s anticipation towards BEAST’s growth is like no other.
CREDITS: NEWSEN (SOURCE); aoistars@B2ST RISING (TRANS)
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